Marketing Mix And It's Evolution

Marketing




Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long.

One example of this evolution has been the fundamental changes to the basic Marketing Mix. 

Where once there were 4 Ps to explain the mix, 
  • PRODUCT
  • PRICE
  • PLACE
  • PROMOTION



Many People have played with the 4P’s and even with the 4C’s, tried to put their own particular stamp on it, but at the risk of sounding arrogant, no variation I’ve ever seen has expressed the outside-in concept as simply and elegantly as the original 4C’s formulation.
Nowadays it is more commonly accepted that a more developed 7 Ps adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

The Addition of the marketing principles are

  • PEOPLE
  • PACKAGING
  • POSITIONING



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