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About Yemen Yemen is a country at the southern end of the Arabian Peninsula in Western Asia. It is the second-largest Arab Sovereign State in the peninsula, occupying 527,970 square kilometres (203,850 square miles). The coastline stretches for about 2,000 kilometres (1,200 miles). It is bordered by Saudi Arabia to the north, the Red Sea to the west, the Gulf of Aden and Guardafui Channel to the south, and the Arabian Sea and Oman to the east. Yemen's territory encompasses more than 200 islands, including Socotra , one of the largest islands in the Middle East. Yemen is a member of the Arab League , United Nations , Non-Aligned Movement and the Organisation of Islamic Cooperation . The state is characterized as failed state with high necessity of transformation. In ancient times, Yemen was the home of the Sabaeans , a trading state that flourished for over a thousand years and included parts of modern-day Eithopia and Eritrea . In 2...
Marketing Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing Mix . Where once there were 4 Ps to explain the mix, PRODUCT PRICE PLACE PROMOTION Many People have played with the 4P’s and even with the 4C’s, tried to put their own particular stamp on it, but at the risk of sounding arrogant, no variation I’ve ever seen has expressed the outside-in concept as simply and elegantly as the original 4C’s formulation. Nowadays it is more commonly accepted that a more developed 7 Ps adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further. The Addition of the marketing principles are PEOPLE PACKAGING POSITIONING
Before coronavirus, other deadly pandemics and epidemics ravaged the globe, resulting in horrific death tolls; the phenomenon is not new but the impact of unexpected covid-19 is manifold compared to all of them. It has affected population worldwide and has proved the cons of technology can be overwhelming. The world, a global village where not just particular communities but countries and continents depend on each other for their day to day requirements, COVID 19 has influenced and disrupted the movement of not only people, but supplies too. Some are left with little and others have, exceeding their requirement as global trade is being hurt on both the demand and supply sides It has been proved that covid 19 has been a reason of increase in trade barriers as countries like US, EU, India, China and turkey have imposed restrictions on export of medical equipment and drugs, whereas some have started to limit food exports as well. Precautionary lock down has idled not o...
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